USPS Project Request Form

USPS Project Request Form

The Advanced Analytics team designs analytic tools for departments within USPS to run more efficiently, reduce costs, and improve customer satisfaction.
•Teams consist of:
•Interactive Design
•Data Science
•Business Analytics
•Application Development

Departments within USPS can request data analytic project support from Advanced Analytics.

Previously, department leaders who wanted data analytic support were required to complete a formal PDF document and needed to know one of the team managers to initiate the request.

There was no streamline way to review and assign new projects.


How might we increase project request form completion rates and provide easier access for clients to request Advanced Analytics’ support?

Primary Research

Stakeholder focus group

     What are the needs of the users?
     What information is important to drive the project forward? (Clients and internal users)


Usability test  (Scenario  Example)
     Can the user find the form using the current information architecture?
     How pleasant is the design to the user?
     Were there any challenges or things the user did not understand?
     Is the current content helpful in understanding Advanced Analytics?


Secondary Research


Desk Research
     What tools are available to meet the business needs and the client needs?

I worked with a UX designer on my team and a business analyst. We created the request form and landing page on SharePoint and Microsoft Lists for their ease of use and project tracking abilities.


Form Design 


Low-fi Prototype

I created a low-fi prototype using Adobe XD for the landing page to share with the UX Designer.

Design Reasoning Notes
Before the fold
1. Header – Leading with informational description of what the department does
2. Middle Section – Followed by the breakdown of the teams and some key services

3. Call to Action – Followed by the button for the user to request support with any of these services for their department projects

After the fold

4. Left side bar – Highlights key business objectives
5. Right 3/4 Section – Detailed description of the types of data used and where it comes from
6. Bottom Section – Featuring a few projects provides users more context of what the support looks like


Landing Page Final Result



We did not build the tool ourself so we spent a lot of time looking for work arounds for what we needed

We experienced lack of design capabilities for the SharePoint form and the original landing page, but we ultimately decided to code the landing page and link to the Microsoft List form.

United States Postal Service
3 Months
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