Hi, I’m Taylor. I was born and raised in St. Louis. I love a big city and I care deeply about helping people. INFP. Currently based in Houston, TX but open to relocation and remote roles.
Georgetown University, M.A. in Communication, Culture and Technology, May 2020
(Emphasis in User Experience Research and Cultural Studies)
Missouri State University, B.S. in Communication Studies and Creative Writing, May 2018
Focus Groups / Workshops
Tools I Use
I love the work that I do in understanding people and gaining insights to assist them in achieving the things they need to be successful.
My critical interdisciplinary studies allow me to explore how gender and cultural identity play a role in the way users experience technology.
I bring my varied creative and cultural communication expertise to both the digital world and organizational spaces by designing solutions that fill the gaps between business products and the needs of diverse populations.
Founder at Taylor Rachelle, LLC
(2020 – Present)
eCommerce home and body fragrance company.
Created a research plan for the development of a new project request system for the Advanced Analytics department including research questions, participant recruitment, business objectives, and methodology.
Worked with designers and business analysis to develop a digital form and Advanced Analytics landing page.
Supported the content design and assisted with providing design feedback on prototypes.
Conducted usability tests for the project request system, synthesized findings, and presented PowerPoint presentation to leadership with user feedback and recommendations
Developed interview questions, research guides, and led in-person or remote interviews for non-user research via Zoom. Edited audio clips on Adobe Premiere Pro for persona development.
Conducted user recruitment, transcribed interviews, and analyzed qualitative feedback
Collaborated with designers on developing research deliverables, scenarios, concepts and storytelling
Analyzed email subscriber list data, developed a one-page report and visual presentation of analysis using Excel and PowerPoint and provided recommendations for advancing the content strategy to leadership