Why This Woman Created a Hire Me Campaign For Her Dream Job

How far will you go to capture your dreams?


A few weeks ago I was scrolling through Twitter and stumbled on this tweet with an attached web link to complexpleasehirepaulana.com When I clicked on the link, I was so happy to find this gorgeous, lively, Black woman reppin’ herself in a “Hire Me” campaign aimed at Complex Magazine. The website outlines why Paulana Lamonier is the newest anchor for Complex News (when they hire her) and some helpful testimonials on why she fits the position so well. The viral feedback she received on social media and her impressive resume helped her land an interview with Complex that week. Discover what it means for Paulana to go all out for her dreams and how she hopes to inspire others to do the same.

I needed a job. I was down to my last 20 bucks. I was just like, Lord, I don’t have that much money left but I’m going to use the last 20 bucks that I have to purchase the domain and just go all out you know and here we are now.

Why did you create the site? 

Working for Complex has been a dream of mine for a while. I’ve applied to a few positions, in the past, got called for an interview but never actually landed the job. Sidebar: this past July, I turned 26 on the 26, so I made a promise to myself that I wouldn’t operate out of fear anymore. As a result, I created the site to really capture their attention. There’s this quote ‘be so good they can’t ignore you’ and that was the point of the website: to showcase my creativity and what I can bring to the table. Most importantly, I wanted to see what would happen if I pushed past my fears and made a dream of mine come true. Though I didn’t get the job, I’m still incredibly proud of myself that I didn’t let my fears or what others say get to me.

Why Complex?

Complex is a company that is always on the pulse of what’s happening in the culture and news. They’re innovative, creative and I felt that it would be a great place to take my career to the next level.

How was the feedback from Complex? I know you said you had an interview with them.

Yes, so the feedback was really cool not just from Complex. The feedback from everybody was really great and was way more than I expected. I wasn’t expecting to get that much of a reaction. Like I think the tweet itself got 300 retweets and counting. Then on Facebook, it got about 50 shares and like 200 likes. And like almost like 50 plus comments. So a lot of people were sharing it. A lot of people were not just sharing it, they were also tagging their friends and people that they knew at complex to hire me so it really just from starting a website explaining why they should hire me to a full-blown campaign. Which the campaign was somewhat my intention because at the bottom I had a click to tweet. [Laughs] So I had a little click to tweet where you “met the rest, now here’s the best” type thing so they could see like alright this girl is not playing. And Complex thought the website was great. I think that was one of the main reasons why I got my foot in the door because they really liked my website. You know people brought it up to them. Even the Editor-in-chief Noah, he said that he was really impressed by it so although I didn’t get the job, it’s good to know that they know me now. They know me and now it’s just matter of just creating content. And I didn’t take it as a no, I just took it as a not right now. Now is not the right time to and it may not be where God wants me to be but I know something good has to come out of it that’s for sure.

Yea, cause when I saw it, I was like wow here is this person who is really out here trying to capture her dream and she’s being bold about it and it’s like that’s what you have to do these days. You know you can’t just follow the typical turn in your resume and hope for the best.

Yea that’s so true, you can’t. I think now a day we can’t be ordinary especially not with our dreams. We can’t be nonchalant with our dreams and working for Complex was a dream of mine. So being able to go full fledge like that although I didn’t get the job, I have no regrets. You know some people… at first, I felt stupid like dang, I created this site and they didn’t hire me. I feel like an idiot. What was I thinking? You know especially being so public but you know at the end of the day I didn’t see it as a failure. At first, I did, but it’s not a failure. It just wasn’t the right time. That place just wasn’t for you so you did your best, now you just have to move without fear because I wasn’t going to post that site to begin with you know.

What are your hopes for the future? Is anything else that you’re working on? Do you have any new projects?

Courtesy of Paulana Lamonier

I’m still freelancing. I freelance for a bunch of different sites. I freelance for ESPN The Undefeated, Blavity, Her Agenda, I write for a few more sites but my main goal is to get more on-camera work. So that’s what I’m working on right now. I’m headed to Boston to cover the Forbes 30 under 30 summit for Her Agenda so I’m really excited for that. I’m going to be in the room with a lot of tastemakers and a lot of people that are really changing the culture. So that’s where I am now.

Do you have advice for other people who are also out here trying to go all out for their dreams?

Yea, I would say, be relentless with it. Be relentless with your dreams and if plan A doesn’t work make sure that plan B is there to make sure that plan A works. Like right now for instance, even though I’m still trying to get on camera, I still need money. So if freelancing isn’t lucrative enough for me, I have a side hustle. So, I would just say, have side hustles so that you can make sure that the dream is still happening you know. My side job is teaching people how to swim, I’m a swim coach. So I got to make sure that coin is still coming, you know I still got to make sure I’m catching these coins, catching these checks you know because your bills are still going to be there.

Paulana, keep poppin’, girl! You’re going to make it to your dreams and more one day.

This article was posted on DoerHouse.com. Follow Paulana on Twitter for updates on what she’s up to @itsPaulana.